Planning Campaigns

Cardiff School of Management is accredited by the Chartered Institute of Marketing (CIM) to offer a range of CIM qualifications. The CIM is the largest Professional Body for marketing in the world, with more than 30,000 members and CIM qualifications are recognised and sought-after by employers around the world. The qualifications are created by Marketing Professionals to ensure that you enhance your career by staying up-to-date with new and emerging marketing trends.

Course Description

The School currently offers the CIM Certificates in Professional Marketing and Professional Digital Marketing as well as the CIM Diploma in Professional Marketing and Diploma in Professional Digital Marketing:

• The Certificate in Marketing (Level 4) provides insight into customer behaviour, allowing you to devise integrated marketing communication strategies to enrich the customer experience.

• The Certificate in Digital Marketing (Level 4) focuses on the ever-evolving, dynamic digital landscape through exploring the challenges and opportunities within the digital environment and use of a range of tools to plan how to enhance an organisation's effectiveness in the digital age.